Three Steps — Then, in Reverse I don’t recall ever being confronted with 3(!) deadbolt locks before ” the case at an Edina duplex I showed recently. Figuring out which one worked is just one of the challenges that Buyers’ agents face.** First, they need to pop open the lockbox that contains all those keys....Read More
When? How Much? If an otherwise well-staged, well-marketed home isn’t selling after a reasonable interval on the market**, a price reduction is invariably indicated. How big? It all depends on how overpriced the home appears to be. Toss Out the CMA Once a home is actually on the market, interest from prospective Buyers ” or...Read More
“10 Showings, $10,000″ ” Updated Realtors have a saying: “10 showings, $10,000.” What that means is, if a home has been shown by 10 agents ” each representing a serious, well-qualified Buyer ” and it still hasn’t sold . . . it’s overpriced by at least $10,000. Of course, $10k presumes an average priced home...Read More
Law of Diminishing Returns Past Three or More Showings Want to handicap the odds of any given Buyer purchasing a home, especially at higher price points that fewer Buyers can reach? Think of a Bell Curve, with the peak corresponding to 2-3 showings (call it “2.5”); the left tail represents one showing, and the right...Read More
Why Homeowners Let the Competition Look (or Should) Wait a second! Don’t Buyers’ agents represent Buyers at a preview? (in contrast to a showing, a preview is when just the Realtor views the home). And exactly how does an agent represent the Seller of the home they’re previewing ” don’t they already have an agent? (called “the listing...Read More
Realtor Scorecard Yeah, yeah, there are dozens of metrics (quantitative benchmarks) for judging how good/effective Realtors are (Brokers, too). For most consumers (and not a few Realtors), however, there’s really only one number that counts: Yup, sales. No surprise, the agents who sell the most homes each year proudly trumpet that fact in their email,...Read More
