How to Tell Where the Fish Buyers are Biting (or at least, looking) As a listing agent counseling a Seller about where to initially price — or, if necessary — reduce to, a key step is to know where the competition is priced. The goal: position the client’s home to stand out. But, what if there was a way...Read More
“MLS Show & Sell Tell”: When a Calendar Isn’t Just a Calendar [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] “Tell” /tel/ Noun: (especially in poker) an unconscious action that is thought to betray an attempted deception. –Dictionary...Read More
Unfortunately, that last one doesn’t go with the first two — especially at the beginning of the season (by the end, you’re inured to it, and just go about your routine regardless). With a blustery, cold day in store for the Twin Cities, most home sellers aren’t likely to see much activity today (my guess)....Read More
Managing Client Expectations Real Estate Rule #1: It’s not a done deal till the Seller leaves the closing with a check. Real Estate Rule #2: It’s not an offer till the listing agent has it in hand. One of the most exciting pieces of news a listing agent can deliver to a Seller is that...Read More
Surefire Signs How does a Realtor tell if a home they’re listing is primed to sell? (see also, “Listings and Pots of Water“; “Buyer Feedback: ‘Win, Place, or Show'”). The starting point is their own knowledge of the home relative to nearby, competing homes — as well as the Comp’s (“Comparable Sold Properties”). To sell...Read More
One Way to Tell It’s a moot point if your (Buyer) client doesn’t like the home, but if they do, and certainly if they’re mulling an offer, one of the more important pieces of information to glean is, “how much showing activity has there been?” That’s relevant because it tells you how much (if any)...Read More
