Still Batting 1,000% (When it Comes to Scr*wing People) [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] “What’s past is prologue,” Shakespeare wrote. With respect to a certain Donald...Read More
“The Lady Gentleman Doth Protest Too Much, Methinks“ What kind of denial is most persuasive? A. a “strong” denial. B. a “vehement” denial. C. a “forceful” denial. D. a “vigorous” denial. E. a “strenuous” denial. F. none of the above. Answer: “F.” (none of the above). Did I miss any? 🙂 “Your Adjective [Here]” Emphatic denials don’t work...Read More
“Pre-Selling’s” Many Guises “A rose by any other name would smell as sweet.” –Shakespeare Anticipation, anticipationIs makin’ me lateIs keepin’ me waitin’ –lyrics, “Anticipation” (Carly Simon) There is a convention in real estate to whet prospective Buyers’ appetites by doing what’s called “pre-list marketing.” While the owner is typically doing any last minute repairs, finalizing...Read More
Real Estate Names With — and Without — Cachet Where would you rather pop for a $2 million home: a town named “Seabreeze” — or one named “Lump?” Or ponder this one: Which list of city names, “A” or “B,” is more suggestive of affluence and status? List A: Sag Harbor; Huntington Beach; Boca Raton...Read More
