Real Estate Names With — and Without — Cachet

Where would you rather pop for a $2 million home: a town named “Seabreeze” — or one named “Lump?”

Or ponder this one:

Which list of city names, “A” or “B,” is more suggestive of affluence and status?

List A: Sag Harbor; Huntington Beach; Boca Raton

List B: Sack; Pile; Mound

A Boy Named “Sue”

OK, so I’m exaggerating (a little).

But if you’re a non-Minnesotan reading this blog, “Mound” happens to be a real Twin Cities suburb.

One that happens to have miles of shoreline on the west side of the Twin Cities’ biggest and swankiest lake, Lake Minnetonka, and is home to dozens of upper bracket (as well as more modest) homes.

So here’s a marketing freebie for the next Mound City Council meeting: how about “Tonka Shores?”

P.S.: my native New Yorker wife reminds me that not everyone’s association with “Mound” is negative; hers is with “Mounds” candy bars.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply