Direct Mail Deluge: Are Realtors Overdoing it? If I were a homeowner thinking about selling, and received a letter from a Realtor trumpeting that “Now is a GREAT Time to Sell!,” “I May Have a Buyer For Your Home!,” etc. — my interest would definitely be piqued. By the time I received the third (or...Read More
Throwing Good Money After Bad? Hardly It’s certainly a sympathetic — if not necessarily rational — stance on the part of a would-be Seller whose home is (still) worth less than they paid for it. Namely, since they’re going to lose money when they sell, psychologically, they don’t want to spend any more money prepping...Read More
Seller Psychology I would have given you all of my heartBut there’s someone who’s torn it apartAnd she’s taken just all that I hadBut if you want I’ll try to love againBaby I’ll try to love again but I know The first cut is the deepestBaby I know the first cut is the deepest –Rod...Read More
The Psychology of a Spurned Offer Sometimes, financial considerations prevent home owners from selling. If they owe more than their home is worth, they must either be able to write a check for the shortfall at closing, or, persuade their lender(s) to reduce the mortgage balance. However, such “underwater” home owners only account for a...Read More
