Tag

sales tactic

Want Prospective Home Buyers to Buy? Head to the Airport (Really!)

Proof That High Pressure Sales Tactics Don’t Work At least in my experience, the odds of a first showing leading to a consummated transaction are perhaps 1 in 10. The exception to that? If the Buyer’s agent is headed to the airport, or otherwise under acute time pressure. When that’s the case, I’d estimate that the...
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Dear Buyers’ Agents: Want Clients to Buy? Head to the Airport (Really!)

Proof That High Pressure Sales Tactics Don’t Work At least in my experience, the odds of a first showing leading to a consummated transaction are perhaps 1 in 10. The exception to that? If the Buyer’s agent is headed to the airport, or otherwise under acute time pressure. When that’s the case, I’d estimate that the...
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Home Sellers Who Aren’t Selling — And RAISE(!) Their Price

Dubious Logic According to a recent Wall Street Journal article, “some high-end sellers are taking a counterintuitive and risky step: raising the price.” Does such a strategy ever make sense? Before answering, let me trace the three-step logic implicit in such a move (at least most of the time): One.  “Their home is like mine.”...
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