True or False On top of the “payout” commission listed on MLS, Sellers will sometimes dangle an extra incentive for Buyers’ agents. The most common (and straightforward) is simply a cash bonus, payable upon successful closing. How smart is that ” and in what situation(s) is that most effective? Read through the following three scenarios,...Read More
If offering Buyers’ agents 2.7% ” the most common payout in the Twin Cities ” will motivate them to show a “For Sale” home, will offering 3% incentivize them even more? Why not offer 4%?!? Unfortunately for would-be home Sellers, goosing the payout to Buyers agents suffers from diminishing returns ” and at some point,...Read More
If offering Buyers agents 2.7% — the most common payout in the Twin Cities — will motivate them to show a “For Sale” home, will offering 3% incentivize them even more? Why not offer 4%?!? Unfortunately for would-be home Sellers, goosing the payout to Buyers agents suffers from diminishing returns — and at some point,...Read More
Full Service vs. Discounted Limited Service Give the agent with the idea for that billboard credit: he got lots of people’s attention (including mine). But, I doubt he’ll attract much business that way. That’s because, once you convert that offer** into a dollar amount ($2,000? $5,000??), it’s just another discounted commission. In this business, there’s “full...Read More
MLS Agent Remarks: “$10,000 Agent Selling Bonus!” [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] After seeing virtually no sales incentives offered to Buyers’ agents seemingly for years, I’ve now...Read More
True or False On top of the “payout” commission listed on MLS, Sellers will sometimes dangle an extra incentive for Buyers’ agents. The most common (and straightforward) is simply a cash bonus, payable upon successful closing. How smart is that — and what situation(s) is that most effective? Read through the following three scenarios, and...Read More
