Full Service vs. Discounted Limited Service

Give the agent with the idea for that billboard credit: he got lots of people’s attention (including mine).

But, I doubt he’ll attract much business that way.

That’s because, once you convert that offer** into a dollar amount ($2,000? $5,000??), it’s just another discounted commission.

In this business, there’s “full service” and there’s “limited service” (not, “discount”), and an agent dangling hiring incentives, sales rebates, etc. is just a creative example of the latter . . .

Promises, Promises

As I tell prospective clients, there will always be another agent who offers to list their home for more, and charge less (commission).

But, that’s not what really matters.

What really matters is how much they actually net on the sale of their home, net of fees (including the Realtor’s).

**My hunch is that that offer is both capped at a relatively low amount, and subject to the Seller’s home being in a certain, minimum price range.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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