When the Best Defense is a Good Offense Not every “For Sale” home is in “mint, move-in condition” — nor is that a realistic goal for many sellers (be it due to limited time, money, energy, or simply a cold-eyed cost-benefit analysis). When that’s the case, though, getting top dollar for the home hinges on...Read More
“Know Your Customer (er, Mark)”In retrospect, disgraced financier cum swindler Bernie Madoff may have been a lousy investor, but he sure was a helluva salesman. How else does one attract $50 billion from thousands of investors and financial institutions worldwide? As best I can discern, herewith are his top five marketing insights (offered in the...Read More
