Holiday Home Buyers How are people visiting the Twin Cities for Thanksgiving planning to spend their time here? Share a big meal with family and friends? Check. Watch parades, football, etc. on TV? Check. Shop for a Twin Cities home with a local Realtor? Apparently, that’s what at least a few visitors have on tap. During...Read More
“Long-Time Buyer Needs” A fixture of most broker weekly meetings is the 15 minutes or so allotted to “Realtor Networking.” The purpose is to give office Realtors a forum to plug their current and upcoming listings; promote listings that have just had price reductions (“price improvements”); and to broadcast what their Buyers are looking for....Read More
“Don’t Be a Secret Agent,” the Corollary What’s one way to avoid racking up market time — the enemy of every home seller trying to get top dollar for their home (in other words, all sellers)? Don’t formally put your house on the market. Instead, more would-be Sellers appear to be quietly networking their homes...Read More
Unforced Errors Given that home sellers typically want (need) to maximize what they net on the sale of their home, you’d think that they’d do everything in their power to increase the odds of that happening. But they don’t. On the contrary, they often shoot themselves in the foot not one but multiple ways. Here’s...Read More
“Pre-Selling’s” Many Guises “A rose by any other name would smell as sweet.” –Shakespeare Anticipation, anticipationIs makin’ me lateIs keepin’ me waitin’ –lyrics, “Anticipation” (Carly Simon) There is a convention in real estate to whet prospective Buyers’ appetites by doing what’s called “pre-list marketing.” While the owner is typically doing any last minute repairs, finalizing...Read More
Instant Access to 1,600 Realtors Does Realtor-to-Realtor networking really work? Well, consider this: With about 20% of the total listings in the Twin Cities housing market, the percentage of Edina Realty listings sold by other Edina Realty agents is 40%. That could just be because “we” — all 1,600-plus local Edina Realty agents — really...Read More
