When it Makes Sense to “Quietly” Market a Home “Don’t be a secret agent.” –Advice to newbie Realtors. “If you’re going to put your home on the market . . . let the world know.” –Corollary, Ross Kaplan Looking for the four most expensive “For Sale” homes in St. Louis Park’s Fern Hill neighborhood right...Read More
There’s certainly nothing wrong or unusual about Realtors sending out “blast emails” marketing their latest listing. As the recipient of dozens (hundreds?) of those a week, though, it does get a little annoying — especially when the property being touted is literally another time zone (or two) away. However, it’s seldom that the headline on the...Read More
“Shadow Listings” “Don’t be an undercover agent.” –Advice routinely given to new Realtors (i.e., let people know you sell homes) Here’s another explanation for the scarcity of local (Twin Cities) housing inventory, in what should be the busiest time of the year for new listings: stuff’s for sale — but it’s non-MLS. See also, “The...Read More
