For Realtors, Too Which would you rather attend — a play’s opening night, or performance #94 three months later? The same is true for prospective Buyers, scanning for Sunday open houses to check out. It’s also true for Realtors — specifically, newer agents looking to host open houses (and pick up unrepresented Buyers). For those folks, it’s all about...Read More
Brand Confusion Since Manager Josh Kaplan’s switch to another office (actually, two) last Spring — see, “Edina Realty Shake-Up!” — I’ve been the sole “Kaplan” in Edina Realty’s City Lakes Office. Which has meant a dramatic drop in errant email’s, voice mails, etc. But not to zero. I received a forwarding message the other day...Read More
When Ignorance Isn’t Bliss On the list of awkward first questions that Buyers’ Agents ask Listing Agents — “Are those abandoned oil tanks buried in the front yard?” — has to rank pretty high. And responding, “the Seller doesn’t have any idea, they were there when they bought the house” doesn’t exactly help matters. Even...Read More
Showing Feedback — Upper Bracket Edition “Is the Buyer local?” –Question on showing feedback form for a Twin Cities upper bracket home “I know half of my marketing budget is wasted — I just don’t know which half.” –Marketing director lament The typical showing feedback questions — what the Buyer’s agent fields after showing a property —...Read More
“How Much Do the Neighbors Trust Each Other?” One of the standard pieces of advice I give to my Buyer clients is to chat up prospective neighbors (also mail carriers, but only if they’ve been on the route at least six months). Who knows better than them if the neighborhood is safe, the local schools...Read More
