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priceless ad campaign

(The Virtue of) "Down-Selling" in an "Up-Selling" World

“Would you like fries — and a cherry pie, and a latte, and a DVD, and a ??? — with that?” I think it’s fair to say that we live in an “up-selling” world. There’s never just one membership category anymore; there’s “standard,” “deluxe,” and “premiere” (that applies to everything from credit cards to health...
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How Much is a Blue Sky Worth?

“One Blue Sky, Hold the Clouds” A cynic is a man who knows the price of everything but the value of nothing. –Oscar Wilde How much is a beautiful sunset worth? “Priceless,” at least according to a certain, ubiquitous ad campaign. Not so a blue sky. My photographer will digitally create a blue sky —...
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