“Would you like fries — and a cherry pie, and a latte, and a DVD, and a ??? — with that?” I think it’s fair to say that we live in an “up-selling” world. There’s never just one membership category anymore; there’s “standard,” “deluxe,” and “premiere” (that applies to everything from credit cards to health...Read More
Pinball Wizard . . . or Dunce? The analogy is lost on anyone under 30 — too many electronic video games — but I like to invoke something called “the Tilt Factor” in pricing my clients’ homes. By that, I mean that it’s fine to be aggressive, and pick a price at the high range...Read More
