Pinball Wizard . . . or Dunce?

The analogy is lost on anyone under 30 — too many electronic video games — but I like to invoke something called “the Tilt Factor” in pricing my clients’ homes.

By that, I mean that it’s fine to be aggressive, and pick a price at the high range of what the “Comp’s” suggest is fair market value.

In pinball parlance, that’s equivalent to jiggling the machine to get the pinball to move a scooch to the left or right.

However, if you overshoot that range — i.e., shake the pinball machine too aggressively — you “tilt,” and the game’s over.

The same’s true in real estate . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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