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home pricing

Home Pricing Head-Scratchers

Where’d They Get THAT Number?? Ever ask yourself that while looking at a new listing whose asking price seemingly bears no connection to market reality? In my (Realtor’s) experience, a good one-third of the time, the explanation is just one click away — on the property tax statement showing what the owner originally paid for the house.  Yup —...
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Home Pricing: ‘the Tilt Factor’

Pinball Wizard . . . or Dunce? The analogy is lost on anyone under 30 — too many electronic video games — but I like to invoke something called “the Tilt Factor” in pricing my clients’ homes. By that, I mean that it’s fine to be aggressive, and pick a price at the high range...
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Why Do Sellers Misprice?

Lack of Information & Objectivity Not all Home Sellers misprice — or would if their Realtor didn’t convince them not to — but enough do that it begs the question: why? From my perspective, it’s usually a combination of three factors (none of which involve vanity or ego). One. Lack of information (about the Comp’s,...
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