“Priced to Sell?” Not Always Notwithstanding many a listing agent’s assurance to the contrary, not every home is “priced to sell.” When that’s the case, a price reduction is eventually in order. The catch with Minnesota homes that list now and turn out to be overpriced? Four to six weeks into the listing — the...Read More
“So, You’re Selling . . . . a Worm??” Given my job in real estate sales, I’m on the receiving end of any number of sales pitches. Some are quite professional; others, well, less so. An example of the latter would be this one, from my in-box earlier this week: “I am hereby offering my...Read More
“Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average.” –Garrison Keillor When Buyers make a Contingent Offer, what’s the contingency? Selling their current home — what Realtors call “the backup house.” For the record, I’ve never heard a Buyer’s agent characterize the backup home...Read More
Surefire Signs How does a Realtor tell if a home they’re listing is primed to sell? (see also, “Listings and Pots of Water“; “Buyer Feedback: ‘Win, Place, or Show'”). The starting point is their own knowledge of the home relative to nearby, competing homes — as well as the Comp’s (“Comparable Sold Properties”). To sell...Read More
Keys: Price — and Price Reductions How do you identify a motivated seller? No, it’s not because they scream on MLS that they’re “motivated,” “priced to sell,” “won’t last,” etc. Rather, the home is priced aggressively — and, if it doesn’t sell, is reduced at regular intervals thereafter. A good example of a home meeting...Read More
