The “For Sale” Home With 82(!) Photos Once upon a time — like, seven years ago — the maximum number of photos on MLS was 10. Then the number was increased to 18, then to 24, and most recently to . . . no limit. The record (so far) for an individual listing since the...Read More
I’ve probably seen > 100,000 property photos on MLS, but I don’t recall previously seeing one where the caption — in this case, describing Kitchen features — was embedded in the photo (“superimposed” also works). Pros: it’s hard(er) to miss. Cons: it risks looking cluttery. Verdict? At least for my listings, I’m going to stick...Read More
No More to Do (For Now) After a whirlwind 48 hours of inputting a TON of data for my new listing, I felt obliged — passing the hard-working Edina Realty front desk earlier today — to let them know they were safe. As in, I didn’t have anything more for them to do: no more Supplements...Read More
I can’t say that I’ve stumbled across very many memorable Realtor captions on MLS. Which is actually a shame, because — when you consider that MLS allows 18 photos per listing, with space below each for additional verbiage — it represents a stealth marketing opportunity. But, I did like the one accompanying the photo above, titled...Read More
Blame it on Having 2 Adolescent Sons* If you had multiple shots of a Living Room, you’d label them “Living Room #1” and “Living Room #2,” right? Likewise, if you had two photos of a Dining Room, you’d logically call them “Dining Room #1” and “Dining Room #2.” So, how would you caption two shots of an...Read More
“Caption Fatigue” I’m sure I’m not the only Twin Cities Realtor suffering from what I’ll call “caption fatigue.” An unintended consequence (my guess) of upping the maximum allowed photos on MLS from 10 to 18, caption fatigue sets in when you realize that you actually have to write — and edit and size and proof...Read More
