When Subjectivity Isn’t Just Superficial If the Comp’s aren’t convincing enough, Realtor “Jane Doe” will take Sellers on tours of comparable properties. “They can see this other house is in much better condition, and it’s priced $20,000 less than theirs. It’s eye-opening.” –Spokane agent, sharing her strategy for working with unrealistic Sellers in “Setting Them Straight”; Realtor Magazine. ...Read More
“So, Why Are You Selling . . . ??” Realtors who aren’t skilled at determining prospective clients’ motivation . . . usually aren’t Realtors for long (in fact, something like 90% of all new agents don’t make it to year #3). So, how do good Realtors determine Seller motivation? A good starting point is asking them...Read More
If offering Buyers’ agents 2.7% ” the most common payout in the Twin Cities ” will motivate them to show a “For Sale” home, will offering 3% incentivize them even more? Why not offer 4%?!? Unfortunately for would-be home Sellers, goosing the payout to Buyers agents suffers from diminishing returns ” and at some point,...Read More
If offering Buyers agents 2.7% — the most common payout in the Twin Cities — will motivate them to show a “For Sale” home, will offering 3% incentivize them even more? Why not offer 4%?!? Unfortunately for would-be home Sellers, goosing the payout to Buyers agents suffers from diminishing returns — and at some point,...Read More
No Takers (at least, not yet) It’s certainly an understandable request from a frustrated homeowner whose home isn’t selling: spend more on print advertising, specifically ads in local or even national publications. Unfortunately, veteran Realtors know — even if their clients don’t — that that’s not how homes are sold these days (the local MLS, search...Read More
Realtors & Clients Parting Ways You can’t take it anymore. Close to the edge for awhile, they finally did something that crossed the line. So, you fire them. Clients axing their Realtor? Try, Realtors firing their clients. Irreconcilable Differences No, I don’t believe it happens that much, because most clients’ expectations and conduct are reasonable,...Read More
