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OA

“You Say Tomato, I Say Ta-mah-toe” — Housing Market Edition

What Do California Brokers Call an “Office Administrator?” In the course of visiting (and occasionally working at) other Berkshire offices around the country, it’s interesting to note differences in culture, office layouts, and sometimes even vocabulary. Exhibit A:  in the Midwest, the (very) key person whose job it is to make sure Brokers’ day-to-day operations run smoothly — and...
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“High Noon” for Realtors (Literally)

Scrambling to Get Ready for a Sunday Open House If you’re a Realtor who doesn’t need something printed, last-minute, for your Sunday open house, noon is a terrible time to try to get something done at the typical residential real estate office. Why’s that? Because all the harried Realtors who do (need last-minute marketing materials) are monopolizing...
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“Crying Wolf” on Continuing Ed

Herding Cats (er, Realtors) Amongst the dozens of thankless tasks assigned to Office Administrators (“OA’s”) — the folks in charge of the day-to-day affairs at the big brokers’ real estate offices (think, Edina Realty and Coldwell Banker Burnet) — is making sure that all the Realtors timely complete and turn in their continuing education requirements....
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“Realtor Job Description” — Part 2

Five Job Duties In “Realtor Job Description,” I summarized what good agents do in their capacity as a “Listing agent” (representing Sellers) and as a “Buyer’s agent” representing . . . . (obvious, right?  Except that after closing, the Buyer’s Agent is referred to as the “Selling agent”). In this post, I’ll discuss modern Realtors’ five...
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A "Team" of One

“What You See is What You Get” I’ve written previously about real estate teams (“Teaming Up“), and the pro’s and con’s. So it was interesting to me, during my most recent listing presentation (they hired me), to hear my now-client express a strong preference notto work with a(nother) real estate team. Their reason(s)? On their...
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Getting Something Read Into the (Real Estate) Record

“Funny, I Didn’t See Him at the Meeting” Politico’s know that a Congressman who never actually delivered a speech in the Senate or House chambers can nevertheless have their remarks “written into the record,” or transcript, of that body’s deliberations. Real estate has something similar. After each local real estate office holds its weekly Tuesday...
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