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“It’s Coming, It’s Coming . . It’s (Almost) Here!!”

3911 24th Street:  Open House This Saturday (May 2) After a couple weeks of last-minute prep, 3911 24th St. just west of Cedar Lake will officially be on the market this Friday, May 2. The home is perfect for someone who wants to build new construction on a great lot in a terrific location; do...
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Open House Sat. (1/10) From 2:30 – 4:30 p.m.

Prime Lake Forest Location, Gorgeous Setting Where:  2315 Parklands Road in St. Louis Park’s Lake Forest neighborhood. What:  Cape Cod-style home with great bones and nice finishes. When:  2:30 p.m. to 4:30 p.m. Saturday (Jan. 10). How much:   $500,000. Who:  listed by Ross Kaplan, Edina Realty – City Lakes. If you’re looking for the perfect...
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Better Than Rent! 1155 Ford Rd. #509 in St. Louis Park

Virtual Staging Magic (See Below) Where:  1155 Ford Road #509 (“Westmarke”). What:  2 Bedroom, 2 Bath Condo with an open floor plan, west-facing Deck, and deluxe Owner’s Suite with walk-in closet.  Total square feet:  1,200. When:  listed Dec. 4 (days on market:  10). How much:  $169,900 Who:  listed by Ross Kaplan, Edina Realty – City Lakes...
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“You Don’t Get a 2nd Chance to Make a First Impression . . . on MLS”

“No Picture Available” = Squandered Opportunity (= Marketing Mistake) MLS rules allow agents up to 72 hours (3 days) to add photos to their new listings. When the photos aren’t available initially, Realtors see a placeholder image (above). While some Buyers’ agents will make a point of circling back to see the later-added photos — especially...
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Open Today (Sun, 8/17) in St. Louis Park’s Eliot Neighborhood

2214 Idaho Ave. South Where:  2214 Idaho Ave. South just northeast of Cedar Lake Road and Louisiana. What:  Three Bedroom Rambler with over 1,400 square feet on the first floor.  New Kitchen, new full Bath with ceramic tile, and gorgeous hardwood floors (just refinished) — all on a .25 acre lot with fenced backyard. When:  1...
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“More Than 2 Stories?” Sure Looks Like it to Me

You seldom see “More Than Two Stories” as a style on MLS; a quick search showed that less than 3% of all active MLS listings right now have that designation. It’s further the case that when you do see “More Than Two Stories,” the additional increment is usually underwhelming, like .25 or .50 (both associated with...
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