[Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] As a Realtor, I know better than to challenge an acquaintance who, almost sheepishly, explains that they would’ve liked to hire me, but instead were obliged to use their...Read More
Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers ” as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...Read More
Home Buyer/Seller as Guinea Pig As a Realtor, I know better than to challenge an acquaintance who, almost sheepishly, explains that they would’ve liked to hire me, but instead were obliged to use their [insert relationship here**]. Far be it from me to poison — perhaps for years — an extended family’s Thanksgiving or Christmas,...Read More
Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers — as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...Read More
Telling Sellers What They Want to Hear . . . While Trolling for Other Business [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] If you aren’t a Realtor (and don’t have a magnifying glass), the photo above is...Read More
Late Summer Housing Market: Out With the Old (Realtor), In With the New(?) With more long-in-the tooth listings set to expire as the end of Summer approaches, many frustrated (and not a few overpriced) would-be Sellers are contemplating a change in strategy — and Realtors. However, successor Realtors looking to pick up such business need...Read More