Tag

new agent

When the Home Seller Hires Their Brother-in-Law** . . . are they the Guinea Pig??

[Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] As a Realtor, I know better than to challenge an acquaintance who, almost sheepishly, explains that they would’ve liked to hire me, but instead were obliged to use their...
Read More

Qualifying Sunday Open House Traffic

Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers ” as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...
Read More

When the Realtor is the Client’s Brother-in-Law/High School Buddy/Spouse’s First Cousin’s Sister

Home Buyer/Seller as Guinea Pig As a Realtor, I know better than to challenge an acquaintance who, almost sheepishly, explains that they would’ve liked to hire me, but instead were obliged to use their [insert relationship here**]. Far be it from me to poison — perhaps for years — an extended family’s Thanksgiving or Christmas,...
Read More

Qualifying Sunday Open House Traffic

Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers — as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...
Read More

“If I Can’t Be Your First Agent . . . Maybe I Can Be Your Last”

Telling Sellers What They Want to Hear . . . While Trolling for Other Business [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] If you aren’t a Realtor (and don’t have a magnifying glass), the photo above is...
Read More

The Opposite of “Don’t Call Me, I’ll Call You”

Late Summer Housing Market:  Out With the Old (Realtor), In With the New(?) With more long-in-the tooth listings set to expire as the end of Summer approaches, many frustrated (and not a few overpriced) would-be Sellers are contemplating a change in strategy — and Realtors. However, successor Realtors looking to pick up such business need...
Read More
1 2

Archives