Tag

misleading marketing

“Tax: 1.2 MLS: 1.5”: When .3 Matters . . . A LOT!!

Tax Records vs. MLS I don’t know about other Buyers’ agents, but before I show clients a 1.5 story home — or one that’s billed as a 1.5 story home on MLS — I first check the county tax records. When the county says “1.2 stories,” I know that any upstairs Bedroom is marginal at...
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World’s Longest Porch? Not Exactly

Misleading Marketing Judging by the photo (above), the far end of the porch looks like it’s practically in another zip code. It’s not. According to MLS, the porch measures a rather modest 14′ x 4.’ Hmmm . . . I wonder how the photographer made it look so big (actually, I don’t).
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The Far-Away Fireplace(?)

Looking at the photo below, you’d certainly think that this home’s lower level Family Room was positively cavernous. However, given that the room is only 24′ x 12′, that distant-looking Fireplace is at most . . . 24′ away — less if you assume that the photographer didn’t take the photo flush with the opposite wall. Adding...
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“Nearby Eggs, Inc.” (vs. “Faraway Eggs?”)

How Close to Minnesota is Pennsylvania? Take it from someone whose license plate reads, “MY RLTR” (as in, “There goes my Realtor!”) — I know a clever marketing slogan when I see one. Still, you’ve got to wonder if a company named “Nearby Eggs” isn’t pushing the principle a tad too, umm . . . far, in...
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“Immaculate Home on Spectacular Lot” –MLS

Deciphering Realtor-Speak To non-Realtors, “immaculate” suggests an updated home in mint condition. In real estate sales, however, “immaculate” simply means that the home is exceptionally clean and everything is in working order. So, the mechanical’s may all be functional, but they’re ancient; the Kitchen and Bath’s date to the 1950’s (or earlier); there’s no Master...
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