One-Word Marketing Mantras It’s not entirely true that I got nothing out of the continuing ed course I walked out of this Wednesday after about one hour. I got the idea for this post. “Sell More Now!” When it turned out the 8-hour course was going to be one big pep talk, telling agents how...Read More
The Art of Doing Comp’s Want the science art of Comp’s (for “Comparable Sold Properties”) in a nutshell? It’s placing a given (“subject”) property on a continuum, between the home just below it in price, and the one immediately above. What could be simpler, right? “This and That” Ahhh, but which two homes are those...Read More
Getting You More Money For Your Home & More Home For Your Money After almost 15 years selling homes, I think I finally have come up with a succinct definition of what a good Realtor does: they maximize what you get. The sales side of that equation is straightforward: a good Realtor maximizes the money you get,...Read More
Comparing Honey Crisps to Braeburns One of the more quizzical looks Realtors get is when they (try to) explain to a prospective home Seller that their neighbor’s house isn’t a “Comp” (Comparable Sold Property) for pricing theirs. For the uninitiated, a Comp is one of the three homes Realtors and appraisers use to determine fair market value; once...Read More
“Hollywood Squares?” Nah, Minneapolis The discerning photographer who captured the image above isn’t me — it’s my 12 year-old daughter. Can’t tell what you’re looking at? Here’s a hint: think “ceiling,” not “wall.” Give up? It’s what you see looking up in the IDS’s Crystal Court. That’s the IDS building (at least, that’s what it...Read More
“MLS Show & Sell Tell”: When a Calendar Isn’t Just a Calendar [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] “Tell” /tel/ Noun: (especially in poker) an unconscious action that is thought to betray an attempted deception. –Dictionary...Read More
