Soliciting Customer Feedback From the Math-Challenged Of course, the email solicitation didn’t say the airline would pay customers $1.50 to complete its survey. Instead, it offered “250 bonus miles.” But, do the math — I did — and that comes to a rather measly $1.50 (that’s what you get when you divide $300 by 50,000 points, then multiply by...Read More
3,000 Bonus Points vs. $60 Quick! Which sounds more valuable? Sixty dollars, or 3,000 bonus points? If you guessed the latter, you’d have lots of company — and be flat wrong (at least, according to the terms of a year-end credit card promotion I just received). Conversion Confusion Assuming 15,000 points converts into a $300...Read More
