lower price

“The Stuck Seller”: Psychological Barriers to Pricing Right

Home Seller Lament:  “But, I Got it (Full Price) Before!” One of the toughest pills for home Sellers to swallow is revisiting their asking price in the wake of a failed deal, especially if the deal was for full price (or more), early in the listing. That’s especially so when the deal later fell apart solely...
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Why Starting Too High (Sellers) or Too Low (Buyers) Usually Backfires

“Death By a Thousand Cuts” (Or Raises) No home Seller, quite understandably, wants to leave money on the table. No Buyer wants to overpay. Which is why it can be so tempting to initially list for too much (Sellers) or offer too little (Buyers). Big mistake. That’s because what often happens next — and by “next,” I mean, “several...
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