Retail vs. Wholesale Open Houses One of the best, early omens for a new listing is when agents leaving the Broker Open casually toss off compliments like “nice listing,” “good job!,” or simply “congratulations.” What’s another? When several newer, less experienced agents contact you, asking if they can hold a weekend open house at your...Read More

The Case For ” and Against In a microcosm, the considerations for doing an open house over Memorial Day weekend are the same as for deciding whether to list a home during a traditionally slow time of the year (like around the holidays). Here’s how the arguments shape up: Pros: —Not much competition from other open...Read More

Law of Diminishing Returns Show me a “For Sale” home that’s open Sunday after Sunday, rain or shine, and I’ll show you a house where:  a) the home is likely overpriced and going nowhere in the market; b) a frustrated Realtor is trying to placate an impatient owner; or most likely c) both “a.” and “b.”...Read More