Marketing to Dead Realtors Even by the brazen standards of a few Realtors, the “blast” email I got this morning from a local Coldwell Banker Burnet agent touting their Broker Open tomorrow was a doozy. Sent to what I’d conservatively estimate at over 1,000 Twin Cities Realtors, it would have taken another 6-8 screen shots like the...Read More
I don’t know if Realtors suffer disproportionately from Attention Deficit Disorder.** But, I did just hear a story at a continuing ed class, about an agent who got this t-shirt from his spouse for his birthday: My wife thinks I have ADHD. I don’t think so. Hey, look! A chicken! **Getting emails, texts, and phone calls what seems...Read More
Subsuming Ideological Conviction for Constituent Service (They Say) “If you can’t take their money, drink their whiskey, screw their women, and vote against “em anyway, you don’t belong in the Legislature.”** –Jesse Unruh, California politician in the 1950’s and 1960’s. [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not...Read More
Balancing Home Search “False Negatives” vs. “False Positives” When setting up searches for prospective Buyers, the goal is to find “the Goldilocks” happy medium: sufficiently narrow criteria that the resulting list is manageable . . . but not so narrow that the search returns only a handful of listings. Or none. In practice, for most Buyers, the...Read More
Anyone else out there detect this not-so-welcome trend? Namely, Spam emailers shoehorning all the content of their email into the “subject” line to ensure that it gets read by the recipient — if only for a second — before getting deleted.Read More
“Shouting” — At Least to a Realtor You can tell email newbie’s because they start out USING ALL CAPS, until someone they’ve sent an email to lets them know that that’s the online equivalent of shouting. What’s the equivalent to a Realtor, whose success depends on quickly and efficiently communicating with lots of people, and...Read More
