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DVD rental

“Daddy, How Much is a Redbox?”

“Is That Like a Licensing Fee?” Getting breakfast at McDonald’s this morning, my 8 year-old son asked me how much a Redbox was. If you didn’t know, McDonald’s — and virtually every other retail location — now sport the ubiquitous red vending machines that dispense DVD’s, not soft drinks. Thinking he meant a DVD rental,...
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The Brilliance of Redbox

(Foot) Traffic Driver If you’ve stepped foot in (or in front of) a Byerly’s, McDonald’s, or a zillion other retail outlets in the last two years or so, you’ve undoubtedly seen them: big, red kiosks with the name “Redbox” on them. Each one is stocked with the most popular 100 or so DVD’s, which rent...
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