“Daddy, How Much is a Redbox?”

“Is That Like a Licensing Fee?”

Getting breakfast at McDonald’s this morning, my 8 year-old son asked me how much a Redbox was.

If you didn’t know, McDonald’s — and virtually every other retail location — now sport the ubiquitous red vending machines that dispense DVD’s, not soft drinks.

Thinking he meant a DVD rental, I said “$1 a night.”

To which he answered irritatedly, “No, I mean the Redbox.”

It turns out he really did mean the actual Redbox.

I told him I’d guess $10,000 per box, and that each retail outlet probably got a percentage of the sales as commission (the son of a Realtor, he already knows what “commission” is).