(Foot) Traffic Driver
If you’ve stepped foot in (or in front of) a Byerly’s, McDonald’s, or a zillion other retail outlets in the last two years or so, you’ve undoubtedly seen them: big, red kiosks with the name “Redbox” on them.
Each one is stocked with the most popular 100 or so DVD’s, which rent for $1 a day.
In an age of online, instant everything, isn’t that, well, kind of anachronistic?
Only until you realize — after your 3rd trip to Byerly’s in as many days — that you seem to be setting foot in their store a lot more often.
And leaving with at least a couple items each time that you didn’t know you needed (conveniently, the weekly coupon display is just steps from the Redbox kiosk 🙂
