(Foot) Traffic Driver

If you’ve stepped foot in (or in front of) a Byerly’s, McDonald’s, or a zillion other retail outlets in the last two years or so, you’ve undoubtedly seen them: big, red kiosks with the name “Redbox” on them.
Each one is stocked with the most popular 100 or so DVD’s, which rent for $1 a day.

In an age of online, instant everything, isn’t that, well, kind of anachronistic?

Only until you realize — after your 3rd trip to Byerly’s in as many days — that you seem to be setting foot in their store a lot more often.

And leaving with at least a couple items each time that you didn’t know you needed (conveniently, the weekly coupon display is just steps from the Redbox kiosk 🙂
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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