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dark basement

"It’s not Dark — It’s Safe!"

The Limits of Spin I addressed overcoming home shortcomings in a post earlier this week, “Fielding Buyer Objections.” Sometimes, depending on what they are, you’re better off simply conceding the drawback(s) and emphasizing the home’s strengths. Case in point: a home I showed this week that has a particularly dark basement. The listing agent’s response?...
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Realtor Staging Secret #37

Cheap Way to Lighten a Dark Basement Want to lighten up a dingy, dark basement? Here’s what you should do: One. Empty everything but the washer and dryer (cover them instead). Two. Spray paint everything white. Yup, everything: the floors, the walls, and especially the ceiling. I’ve seen (and recommended) this strategy a number of...
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