The Limits of Spin

I addressed overcoming home shortcomings in a post earlier this week, “Fielding Buyer Objections.”

Sometimes, depending on what they are, you’re better off simply conceding the drawback(s) and emphasizing the home’s strengths.

Case in point: a home I showed this week that has a particularly dark basement.

The listing agent’s response?

The owner, who’d built the home, declined to put in any windows (lookout, egress, etc.) because “it was safer that way.”


The home is in an upper bracket neighborhood in the west suburbs, and sits on a huge, private lot.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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