Why “Just Previewing” Serves Sellers’ Interests A Realtor showing is when a Realtor takes their client ” a prospective Buyer (or one would certainly hope!) ” through a “For Sale” home. No competing Sunday open house traffic, no busybody listing agent (representing the owner) present, and ” perhaps most importantly ” no owner around. The convention is to set...Read More
Why “Just Previewing” Serves Sellers’ Interests A Realtor showing is when a Realtor takes their client ” a prospective Buyer (or one would certainly hope!) ” through a “For Sale” home. No competing Sunday open house traffic, no busybody listing agent (representing the owner) present, and ” perhaps most importantly ” no owner around. The convention is to set...Read More
Pluses & Minuses (2 Apiece) At least in my experience, for every long-time homeowner who’s (overly) invested in their home, psychologically-speaking, and can only see it through rose-colored glasses, there are another 3 (or 10!) hoping their home is a teardown, especially if it’s located in a hot area. Ditto for the listing agent waiting in...Read More
“What’s Sauce for the Goose is Sauce for the Gander” I know of other agents — even some whom I consider excellent** — who use price opinions at least occasionally to inform the guidance they offer Sellers. Personally, I’m not a fan, for two reasons. Reason #1. Something like 90% of the time, price opinions...Read More
Home Price = Moving (and Influenceable) Target “Those who know, don’t talk; and those who talk, don’t know.” —stock market saying. What’s true in the stock market is also true in real estate. Namely, the value of what Realtors call a “Comparative Market Analysis” (“CMA”) that can be had for free is . . . about...Read More
Comparing Honey Crisps to Braeburns One of the more quizzical looks Realtors get is when they (try to) explain to a prospective home Seller that their neighbor’s house isn’t a “Comp” (Comparable Sold Property). In plain English: it isn’t relevant — at least directly — for pricing their home. For the uninitiated, a Comp is one of the...Read More
