“Price is What You Pay, Value is What You Get” . . . . When it Comes to Realtors, Too “Price is what you pay, value is what you get.” –Warren Buffett, Berkshire Hathaway Chairman (Note: Edina Realty is a Berkshire Hathaway subsidiary). When someone with a couple blocked arteries needs a heart surgeon, their...Read More
So THAT’S Where “Hands On” Comes From . . . Which tailor would you rather buy a custom suit from? A tailor who makes perhaps a dozen suits in a year, handling each stage of the process — fitting, measuring, fabric selection, stitching — themselves? Or, a tailor who delegates to multiple assistants and whose...Read More
Realtors’ “Free Sample” Problem College-bound high school athletes routinely sign them. So why not prospective home Buyers or Sellers? In fact, having something akin to a “letter of intent” in residential real estate could fill a genuine void. “All or Nothing” Now, the decision to hire a Realtor can feel like a leap of faith...Read More
When the Audition . . . is a Previous Gig If you’re not a “Breaking Bad” fan, the highlight(s) of last night’s episode (“Granite State”) were Bryan Cranston’s brilliant scenes with Robert Forster (also terrific in a supporting role as the father-in-law in “The Descendants”). Best scene of all: where the two negotiate for Forster,...Read More
Price vs. Value Undoubtedly, lots of home sellers who pose that question this Spring will answer “yes.” But if you then asked them if that’s how they chose their lawyer or CPA or family doctor . . . they’d look at you like you were crazy. Sophisticated consumers — of all professional services — know that...Read More
The Real Purpose of Sunday Open Houses Test your knowledge of Realtor open houses — the ones on Sunday, not Tuesday (also called “Broker Open’s”) — and answer the following multiple choice question. The real purpose of Sunday open houses is to: A. Let the neighbors through, so they can recruit their family and friends....Read More
