Weighing Advertising Cost vs. Perceived Value “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” –John Wanamaker. So, how do Realtors tell if they’re spending their precious marketing dollars wisely? It’s purely anecdotal, but here’s my test: I simply ask whether my intended audience’s perception of value...Read More
You knew the Modern Family writers — authors of one of the more inspired sight gags I’ve ever seen — were up to something with the oddly captioned bus bench (below): Sure enough, later in the episode, Phil’s Father-in-Law, Jay, manuevers Phil into this rather compromising shot: Spoiler alert (kind of): one the story’s sub-plots...Read More
“Imitation is the Sincerest Form of Flattery,” Real Estate Version “I know I’m wasting half my advertising budget . . . I just don’t know which half. “ –Corporate marketing director Want to know if a particular marketing piece is effective? Certainly, if the postcard, email, or bus bench caused someone to contact you — you...Read More
Exhibit A Hard to add anything to the above. About all I can say is, there’s exactly one Twin Cities suburb where the vandals and graffiti artists use Chuck Norris’ image.Read More
