Wait a Second . . . Where?!? I doubt you’re going to see any homes marketed that way — it is only “temporary,” right? — but at the moment, there are not one but two new cul-de-sac’s in St. Louis Park’s Fern Hill and Birchwood neighborhoods. The west and east boundaries, respectively, are formed by Highway...Read More
Neighborhood Name as “Brand” Once upon a time, people lived in St. Paul, or Minneapolis, or St. Louis Park. Now, they live in Fern Hill, Birchwood, or Sorenson (all neighborhoods in St. Louis Park). Overall, as Martha Stewart would say, “that’s a good thing.” Especially if the neighborhood name isn’t just marketing, but reflects an...Read More
