Neighborhood Name as “Brand”
Once upon a time, people lived in St. Paul, or Minneapolis, or St. Louis Park.
Now, they live in Fern Hill, Birchwood, or Sorenson (all neighborhoods in St. Louis Park).
Overall, as Martha Stewart would say, “that’s a good thing.”
Especially if the neighborhood name isn’t just marketing, but reflects an active neighborhood association, and a growing sense of neighborhood identity.
As a Realtor, I can attest that Buyers value — and pay up — for those things.
Just look at prices in Linden Hills!