Tag

bait switch

Listing Agent Rule #1: Get the Listing

More Parallels Between Politics & Real Estate Sales: What Listing Presentations, Primary Challenges Have in Common “If your parents don’t have kids . . . you won’t either.” —Anonymous [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced....
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“Bait-and-DON’T Switch”: Should Home Sellers Disclose That There’s No Basement?

Is That, “No Finished Square Feet in Lower Level?” or, “There’s NO LOWER LEVEL . . . AT ALL?!?” “If your parents don’t have kids . . . you won’t either.” –Anonymous “If your listing doesn’t get showings . . . you won’t get offers, either.” –Real estate corollary, Ross Kaplan [Editor’s Note:  The views expressed...
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Out-of-Bounds Realtor Marketing Tactics: “We’re Here For Our 5 p.m. Showing”

Targeting Expired Listings With Buyer Bait-and-Switch Apparently, at least a few overzealous agents at one Twin Cities broker in particular are now trolling for listings using some variation of the following sleazy strategy: Step #1:  target “For Sale” homes that have just expired, unsold, on MLS. Step #2:  show up unannounced at the home with...
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