$64k Question: Where Were All Those Buyers Before?? Want to know how to attract one, three or even more Buyers for any listed home? (and I mean, any listed home). Follow these two easy steps: 1) cancel the listing; and 2) wait for the phone to ring. Within hours (minutes?), at least a couple of...Read More
Updating Showing Instructions on MLS It’s not required by MLS. And the property isn’t in multiples — at least not until Buyer #2 shows up. But, in my experience, it’s smart to update the showing instructions for a listing to advise Buyers’ agents that an offer is being negotiated. I see two advantages, in fact: 1)...Read More
Searching for “MLS,” Getting “TheMLSonline.com” One might think that BobMenendez.com would be the Web site of Senator Robert Menendez of New Jersey, chairman of the Democratic Senatorial Campaign Committee. But no. Sharron Angle, the Republican candidate for the Senate in Nevada, has the site, which her campaign uses to bash Democrats. –Marc Lacey, “Clicking Candidate.com,...Read More
One-Item “Bait & Switch” Bait and switch (noun): 1 : a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one.–Webster’s dictionary Can “bait and switch” ever involve just one item? I’d argue that it can. Normally, of course, there’s the...Read More
Old-Fashioned TechnologyMakes Real Estate Comeback “Nobody goes to that restaurant anymore. It’s too crowded.”–Yogi Berra Yogi Berra could easily say the same things about the Internet today, especially with respect to real estate. Consider: –Online photos are now routinely so overly-flattering, you literally don’t recognize the home when you’re standing in it. –Facebook and MySpace...Read More
