Tag

bad real estate marketing

Post-It Notes as Marketing Tool? Unh-Unh

Handwritten “Home Highlights” Nobody uses Post-it notes more than me. They’re on my desk, near my phone, in my wallet, and on my family’s fridge. I’d probably put them on my wrist if they stuck there. So, where don’t hand-written Post-it’s belong? Near a hand-carved fireplace mantel, custom moldings, or other high-end features in a...
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Caption: “Walk in to Hardwoods & Charm Galore”

“Charm Galore?”  Where? Sorry, I don’t see “charm galore” in the MLS photo (above). I see an empty, darkish room with shadows from one of the windows. Just because the caption (listing agent) says it, doesn’t make it so.
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Pointillist Art or . . . ??

Fuzzy Photography The image above is: A. An example of Pointillist art. B. How the world looks to someone with cataracts. C. An actual photo of a listed home on MLS. Answer:  C. Unfortunately for the owner (and would-be Seller), the home in question — near Minneapolis’ Lake Harriet —  isn’t cheap, either.
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Post-It Notes as Marketing Tool? Unh-Unh

Handwritten “Home Highlights” Nobody uses Post-it notes more than me. They’re on my desk, near my phone, in my wallet, and on my family’s fridge. I’d probably put them on my wrist if they stuck there. So, where don’t hand-written Post-it’s belong? Near a hand-carved fireplace mantel, custom moldings, or other high-end features in a $600k...
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Can You Find the Built-in Buffet?

Genius: one percent inspiration and 99 percent perspiration. –Thomas Edison You might say the same thing for great real estate marketing — though I might tweak the ratio to 10%/90%. In this case, how long would it have taken to clear the built-in buffet (pictured above)? Ten seconds?  Thirty? Not a lot to add a...
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