advertising arbitrage

Question: What’s the Difference between .00001¢ and .001¢? Answer: $300 B-I-L-L-I-O-N

Advertising Arbitrage I couldn’t be happier with Google’s search software:  type in “Twin Cities Real Estate Blog,” and this site consistently pops up as #1 (by the way, that’s also the result on Bing, Yahoo!, and AOL). On the other hand, I’m a less-than-happy user of Google’s advertising software, called “Adsense.” Google pays me something...
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Google and “Advertising Arbitrage”

Everything You Didn’t Want to Know About Blog “Plumbing” Want to know why — amongst other reasons — Google is a $200 billion behemoth? Because it collects big bucks from advertisers to place their ads on millions of big and tiny Web sites, blogs, etc. (mine is decidedly in the latter camp). Meanwhile, Google essentially...
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