Identifying with the Home You Sell Great House = Great Agent. Gross Listing = Gross Agent –Matt Loskota, City Lakes Office Manager Reason #34 not to take an overpriced, under-prepped listing: it reflects on you. Badly. Not only do prospective Buyers associate you with the home’s underwhelming appeal, but inexorably, over time . . ....Read More
Three Reasons (#3. “The Larry Summers Factor”) [Editor’s Note: see “Changing Realtor Demographics” for more on this subject.] Scan the headlines, and it’s apparent that women are making steady inroads in corporate boardrooms, academe, and formerly “male” professions like law and accounting. So, where are more men showing up? In real estate. It’s only an anecdotal observation, but here...Read More
“Nice Listing” What’s the best use of an open house — specifically, a Broker open for fellow Realtors? Selling the house would, of course, be delightful. But the highest and best use of a Broker Open — in my opinion — is actually for the listing agent to refine and focus their marketing campaign — and...Read More
Do you see the house in the photo above? It takes a little focusing, but it’s there. New Realtors are constantly being told, “don’t be a secret agent.” I suppose a corollary for MLS photos is, “don’t make the home invisible.”Read More
Where’s the Beef Inventory? In a post last month titled, “Inventory Glut? Not in These Twin Cities Neighborhoods,” I related the surprising (and growing) lament amongst would-be Buyers and Buyers’ agents scouring various high-demand, local neighborhoods, only to find slim (or no) pickings. What accounts for that? Part of the explanation is that this year’s...Read More
Do Realtors Really Add Value? [Note: Since it appeared more than 3(!) years ago, this post has become one of the all-time most popular on City Lakes Real Estate — just on the earlier (software) version of this blog. I’m re-posting it now for the benefit of blog newcomers, and to make it easier for the search engines to find...Read More
