Identifying with the Home You Sell

Great House = Great Agent.  Gross Listing = Gross Agent

–Matt Loskota, City Lakes Office Manager

Reason #34 not to take an overpriced, under-prepped listing:  it reflects on you.


Not only do prospective Buyers associate you with the home’s underwhelming appeal, but inexorably, over time . . . you do, too.

Guilt Taint By Association

The mounting (and repetitive) negative feedback, the sparsely attended open houses, the frustrated client who blames you for the home’s failure to sell — all those things take an (energy-sapping) toll.

Conversely, a home that’s got “buzz” creates a positive energy that invigorates you and attracts Buyers.

Lots of ’em.

Hmmm . . .  tough choice.  

P.S.:  “The Serenity Prayer — Realtor’s Version” also speaks to this choice (dilemma).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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