Realtors vs. Appraisers vs. Zillow “347-0″. That’s approximately the number of times ” most recently this afternoon ” that I’ve been called by Appraisers wanting the scoop on a property I’ve recently sold, vs. the number of times I’ve called an Appraiser to find out the same. Inside Scoop (Literally) Which makes sense: as the listing...Read More
“One Post Every Two Weeks” vs. . . . Daily(!) “A good blog needs to publish new, original content on a regular basis . . . As a general rule of thumb, a good blog should be updated with new posts at least once every other week.” –“Today’s Best Real Estate Blogs,” RETipster. Applying the...Read More
The Virtue of a Well-Stocked Pipeline “We will sell no wine before its time.” –Ad campaign for Paul Masson wine. [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] If you’ve...Read More
“Build It and They Will Come” Real Estate Development “Silicon Valley Spec House Seeks $42.8 Million.” —Headline, The Wall Street Journal. For the uninitiated, a “spec” or “speculative” house is a home that a developer first builds, then tries to sell. That’s opposed to a home that’s commissioned by/for an existing client, and built according...Read More
“The race is not to the swift, nor the battle to the strong ” but that’s the way to bet.” —Ecclesiastes (with an assist from Damon Runyon). For the benefit of non-Realtors, here’s a “Top Ten” List of ways that seasoned Realtors know that a home Buyer is serious: 10. They’re represented by a good,...Read More
“So Done” vs. “Are You Done Yet?” For an unassuming four letter word, “done” sure has a lot of different connotations. I count at least eight (below), including two meanings ” one good, one bad ” popular in residential real estate. One. To perfection. Example: “That house is done. It’s not staged like a spec house.” See,...Read More
