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January 24, 2013

2013: Year of ‘the FOMO Market?’

An App Acronym That Captures the Zeitgeist OK, so the term is easily confused — at least by someone with dyslexia — for another, not-so-nice acronym (“MOFO” — look it up). And the new app designed to exploit “FOMO” (Fear of Missing Out) targets insecure, 20-something social climbers (called “CouchCache,” it lets users give others...
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