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January 10, 2011

Back-Lit Shots: Now THAT’s Dramatic!

It’s well-known that people have better and worse angles, look better in certain lighting, benefit from makeup, etc.  So do homes! One of the most dramatic shots in residential real estate is the back-lit shot, typically taken at dusk with all the interior lights on. Which photo do you think is more flattering? The address...
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Squeeze Play: Apple’s Lush Margins?

30% Commissions!?!  Where Do I Sign Up? How do you get to be the world’s second most valuable company? “Insanely great” products, to be sure. But also out-of this-world margins and fat commissions. Like 30% on every iTune it sells online. 30%! Full-service Realtors, who charge a measly 6%-7%, can only dream about such lush...
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Enlightened Capitalism

Planning for Life After, uh . . Retirement “Be smart.  Save your money, get educated, buy property. Plan for life after retirement.” Guess which enlightened CEO said the above to their employees? The CEO of Exxon Mobil?  Maybe Best Buy? Try, Dawn Rizos, the chief executive of the Lodge, a Dallas strip-club (albeit the high-end kind).  See, “Naked...
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