30% Commissions!?!  Where Do I Sign Up?

How do you get to be the world’s second most valuable company?

“Insanely great” products, to be sure.

But also out-of this-world margins and fat commissions.

Like 30% on every iTune it sells online.


Full-service Realtors, who charge a measly 6%-7%, can only dream about such lush compensation.

Under Pressure?

Unfortunately for Apple, some of its most formidable competitors are more than dreaming:

Google has told publishers it would take a smaller slice on any sales they make of Android apps than the 30% cut Apple typically takes on iTunes sales. Google has also proposed giving publishers certain personal data about app buyers to help with marketing related products or services.

–“Google Digital Newsstand Aims to Muscle In on Apple“; The Wall Street Journal (1/2/2011)

Betting against Apple in the stock market the last few years has been a fool’s errand.

But in a hyper-fast, hyper-competitive technology marketplace, profit gushers like iTunes have a funny way of  . . . drying up .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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