July 9, 2010

Selling to Bill Gates

P.S. to “Know Your Customer” “Yeah, Yeah,” I can hear some of my selling clients saying after reading the previous post. “But what if Bill Gates showed up to buy my house?” If Bill Gates wanted to buy your home, the odds are extremely high that you’d never know it — at least until after...
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"Know Your Customer" Rule — Real Estate Version

Googling (Facebooking? Zillow-ing?) Your Buyer/Seller Financial institutions are subject to something called the “Know Your Customer” rule, to prevent identity theft fraud, money laundering and terrorist financing. I’m starting to think that real estate has something equivalent, called the “Know Your Buyer (or Seller)” rule. By that, I mean that I’m increasingly seeing clients “Google”...
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Now THAT’s Staging

Want an example of a beautifully staged and photographed room? You’re looking at it! The shot is from the entry at 2710 Mayflower (list price: $475k) in Minnetonka; Karen Antone from the Edina Realty City Lakes office has the listing.
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