P.S. to “Know Your Customer”

“Yeah, Yeah,” I can hear some of my selling clients saying after reading the previous post.

“But what if Bill Gates showed up to buy my house?”

If Bill Gates wanted to buy your home, the odds are extremely high that you’d never know it — at least until after it closed.

That’s because he’d very likely use an intermediary or straw buyer to do the transaction.

That’s how the Walt Disney Corporation bought thousands of acres, cheap, near Orlando, FL for what ultimately became Disney World.

Even if a particularly well-heeled Buyer didn’t bother to conceal their identity, the odds of their overpaying for your home would still be negligible.

That’s because someone financially sophisticated would invariably be represented by . . . an aggressive, financially sophisticated Realtor.

That Realtor would educate them about prevailing prices, and show them all the competing homes for sale at the same price point.

Then, they’d negotiate to get the best possible price and terms.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.
1 Response
  1. dallas homes for sale

    It’s interesting, how for a long time real estate was neglected as a specialized subject in schools and universities. Real Estate plays a very significant role in the economies and financial markets in all parts of the world. It deserves as many qualified professionals as any other sector

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